Can’t you just

Sunday, 30 Dec 2007

Backstory: Geoffrey Young:

I was in a meeting yesterday where a seasoned but non-technical person was surprised that the project at hand involved a substantial amount of re-coding. “I thought it was just…” the sentence began, which then continued (in my mind) as “completely re-thinking $concept and normalizing $concept data across 38 new tables instead of the current 5” but sounded like “switching around a few tables” to everyone else.

To which in reply with subject “retaliate!”, Chris Winters:

“It’s just a logo modification, plus some color tweaks.”

“It’s just a little course change in our business strategy.”

“It’s only small update to our target markets.”