Best art project I’ve seen in a long time

Saturday, 10 Dec 2005

Google Will Eat Itself:

We generate money by serving Google text advertisments on our hidden web-sites and our show-case site With this money we automatically buy Google shares via our Swiss e-banking account. We buy Google via their own advertisment! Google eats itself – but in the end we will own it!

By establishing this model we deconstruct the new global advertisment mechanisms by rendering them into a surreal click-based economic model. We inject a social virus (“let’s share their shares”) into their commercial body hidden under a polite and friendly graphic surface. Theory Text – Hack the Google self.referentialism

Via John Gruber.